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ENDLESS APPETITE FOR SEAFOOD It is the insatiable and indiscriminate market demand that is ultimately killing our oceans. Seafood is increasingly seen as a healthy choice and the popularity of Japanese-style fine dining is only serving to whet our appetites for seafood. It is of the utmost importance that consumers, seafood restaurants, supermarkets and fish wholesalers urgently take our share of responsibility to ensure fish for the future. By eliminating the most-threatened species such as bluefin and bigeye tuna, tuna caught with the use of FADs, sharks and prawns from the menus and replacing them with legally, sustainably and equitably-caught products such as pole and line-caught skipjack tuna, markets can take the reins in furthering ocean conservation. As consumers, we can do our part by asking about the sustainability of the seafood we consume and demanding products that have been caught with respect to the oceans. This is paramount in bringing about desperately-needed change in our oceans.